Campaign overviews
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Healthcare workers - Flu vaccine social toolkit
Last year, there was particularly high levels of flu in circulation and uptake of the flu vaccine amongst healthcare workers was around 35%.

Vaccines in pregnancy - social media toolkit
Public Health Scotland has developed a social media toolkit to raise awareness about the vaccines offered during pregnancy and to help expectant mothers understand the importance of vaccination.

#Vaccines4Students Social Media Toolkit - August 2025
Students are at increased risk of infectious diseases like meningitis and measles. These diseases spread easily in universities and colleges, as students mix closely with others from around the country and overseas. The new term is an opportunity to remind new and returning students about the free vaccinations they are eligible for.

Child flu vaccine: help beat flu with a wee scoosh
In Scotland, all children aged 2 to 5 years (not yet in school) are offered the nasal (nose) spray flu vaccine.

Child flu vaccine: help beat flu with a wee scoosh
In Scotland, all children and young people in primary and secondary school are offered the nasal (nose) spray flu vaccine.

Child flu vaccine: help beat flu with a wee scoosh
In Scotland, all children and young people aged 2-17 years are offered the nasal (nose) spray flu vaccine.

Quit Your Way – Stopping Smoking During Pregnancy - Social Media Toolkit
When a woman smokes during pregnancy, or when she is exposed to second-hand smoke, oxygen to the baby is restricted making the baby’s heart beat faster and exposing the baby to harmful toxins. As a result, smoking or exposure to second-hand smoke during pregnancy is responsible for an increased rate of stillbirth, miscarriage and birth defects. This exacerbates existing health inequalities as women from more deprived backgrounds are more likely to smoke during pregnancy and to be exposed to second-hand smoke during pregnancy.

The Meningococcal B (MenB) vaccine for protection against gonorrhoea
The MenB vaccine is being offered to those at increased risk of gonorrhoea.

Childhood immunisations social media toolkit
Uptake rates of childhood immunisations in Scotland remain high at around 95%, however there have been declines across baby and pre-school immunisations in Scotland over the past decade.

Updated RSV Vaccine Social Media Toolkit
The RSV social media toolkit has been updated to reflect those who are eligible but have not yet been vaccinated. The updates were made to Asset 3 and the email, newsletter and website template.

RSV Vaccine Social Media Toolkit
The RSV vaccination programme is being offered to eligible older adults across health boards from June - September. The vaccine is also offered to pregnant women from 28 weeks of pregnancy, all year round.

COVID-19 Social Media Toolkit - June 2025
It's not too late for those who are eligible to get the COVID-19 vaccine before the programme finishes on 30 June 2025.