Cervical Screening Awareness Week 2025

Cervical screening (a smear test) is offered to women and anyone with a cervix who lives in Scotland and is aged between 25 and 64 years old. It’s a quick test to check for the human papillomavirus (HPV). Cervical screening is the best way to find out if someone is at risk of cervical cancer. It can stop cervical cancer before it starts.

To help raise awareness, Public Health Scotland (PHS) has a social media toolkit with a range of resources that can be promoted on your channels. This toolkit includes static assets, videos, captions and alternative (alt) text. The static assets have recently been resized (1080 x 1350 pixels) to meet Instagram’s new updated grid layout. All resources and alternative text can be downloaded on the PHS Marketing Resource Centre.

The ‘what to expect’ video is available in a range of other languages, including Arabic, Dari, Pashto, Polish, Simplified Chinese and Ukrainian, on YouTube and in the Marketing Resource Centre.

Please regularly feed the social media assets into your planned activity using the hashtag #CervicalScreeningScot. These resources can be used all year round. Using the hashtag is important as it allows us to monitor usage, which informs future campaigns.

For more information about cervical screening visit www.nhsinform.scot/cervicalscreening  

Your support is much appreciated.