Campaign overviews

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Flu Vaccines - Asset 3 - Static

Health and Social Care Worker Flu Vaccine Social Media Toolkit - October 2025

Last winter, Scotland experienced very high levels of flu, with more than 6,500 adults becoming so ill that they were admitted to hospital. Despite this surge, flu vaccine uptake among health and social care workers, who are considered an at-risk group, remained low.

Public Health Scotland

Poultry Workers and Bird Handlers: Flu Vaccine Social Media Toolkit

This winter, the free flu vaccine is being offered to certain poultry workers and bird handlers to protect them from getting ill with the flu virus.

Flu Hits Harder - Asset 1 (at risk)

Flu vaccine campaign social media toolkit

Last winter, Scotland experienced very high levels of flu, with more than 6,500 adults becoming so ill that they were admitted to hospital.

Vaccines in Pregnancy - Hero Image

Vaccines in pregnancy - social media toolkit

Public Health Scotland has developed a social media toolkit to raise awareness about the vaccines offered during pregnancy and to help expectant mothers understand the importance of vaccination.

V4S Image

#Vaccines4Students Social Media Toolkit - August 2025

Students are at increased risk of infectious diseases like meningitis and measles. These diseases spread easily in universities and colleges, as students mix closely with others from around the country and overseas.  The new term is an opportunity to remind new and returning students about the free vaccinations they are eligible for. 

Child flu hero image-4

Child flu vaccine: help beat flu with a wee scoosh

In Scotland, all children aged 2 to 5 years (not yet in school) are offered the nasal (nose) spray flu vaccine.

Child flu hero image-5

Child flu vaccine: help beat flu with a wee scoosh

In Scotland, all children and young people in primary and secondary school are offered the nasal (nose) spray flu vaccine.

Child flu hero image

Child flu vaccine: help beat flu with a wee scoosh

In Scotland, all children and young people aged 2-17 years are offered the nasal (nose) spray flu vaccine.

RSV Hero Image

Updated RSV Vaccine Social Media Toolkit

The RSV social media toolkit has been updated to reflect those who are eligible but have not yet been vaccinated. The updates were made to Asset 3 and the email, newsletter and website template. 

RSV Hero Image

RSV Vaccine Social Media Toolkit

The RSV vaccination programme is being offered to eligible older adults across health boards from June - September. The vaccine is also offered to pregnant women from 28 weeks of pregnancy, all year round.

COVID-19 Digital Screen (June 2025)

COVID-19 Social Media Toolkit - June 2025

It's not too late for those who are eligible to get the COVID-19 vaccine before the programme finishes on 30 June 2025.

Vaccines for Students Campaign

#Vaccines4Students Social Media Toolkit

Students are at increased risk of infectious diseases like meningitis and measles. These diseases spread easily in universities and colleges, as students mix closely with others from around the country and overseas.  The current term coming to an end is an opportunity to remind new and returning students about the free vaccinations they are eligible for.