Campaign overviews
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Health and Social Care Worker Flu Vaccine Social Media Toolkit - October 2025
Last winter, Scotland experienced very high levels of flu, with more than 6,500 adults becoming so ill that they were admitted to hospital. Despite this surge, flu vaccine uptake among health and social care workers, who are considered an at-risk group, remained low.

Poultry Workers and Bird Handlers: Flu Vaccine Social Media Toolkit
This winter, the free flu vaccine is being offered to certain poultry workers and bird handlers to protect them from getting ill with the flu virus.

Flu vaccine campaign social media toolkit
Last winter, Scotland experienced very high levels of flu, with more than 6,500 adults becoming so ill that they were admitted to hospital.

Vaccines in pregnancy - social media toolkit
Public Health Scotland has developed a social media toolkit to raise awareness about the vaccines offered during pregnancy and to help expectant mothers understand the importance of vaccination.

#Vaccines4Students Social Media Toolkit - August 2025
Students are at increased risk of infectious diseases like meningitis and measles. These diseases spread easily in universities and colleges, as students mix closely with others from around the country and overseas. The new term is an opportunity to remind new and returning students about the free vaccinations they are eligible for.

Child flu vaccine: help beat flu with a wee scoosh
In Scotland, all children aged 2 to 5 years (not yet in school) are offered the nasal (nose) spray flu vaccine.

Child flu vaccine: help beat flu with a wee scoosh
In Scotland, all children and young people in primary and secondary school are offered the nasal (nose) spray flu vaccine.

Child flu vaccine: help beat flu with a wee scoosh
In Scotland, all children and young people aged 2-17 years are offered the nasal (nose) spray flu vaccine.

Updated RSV Vaccine Social Media Toolkit
The RSV social media toolkit has been updated to reflect those who are eligible but have not yet been vaccinated. The updates were made to Asset 3 and the email, newsletter and website template.

RSV Vaccine Social Media Toolkit
The RSV vaccination programme is being offered to eligible older adults across health boards from June - September. The vaccine is also offered to pregnant women from 28 weeks of pregnancy, all year round.

COVID-19 Social Media Toolkit - June 2025
It's not too late for those who are eligible to get the COVID-19 vaccine before the programme finishes on 30 June 2025.

#Vaccines4Students Social Media Toolkit
Students are at increased risk of infectious diseases like meningitis and measles. These diseases spread easily in universities and colleges, as students mix closely with others from around the country and overseas. The current term coming to an end is an opportunity to remind new and returning students about the free vaccinations they are eligible for.