World Immunisation Week 2025
World Immunisation Week (WIW) led by the World Health Organization, is taking place 24–30 April 2025. This is a good opportunity to build public trust in vaccines and help build long-term support for immunisation.
This year’s theme ‘Immunisation for All is Humanly Possible’, aims to continue the ‘Humanly Possible’ campaign from 2024, and focuses on the importance of ensuring even more people, especially children, are vaccinated.
To support WIW, Public Health Scotland has created a social media toolkit with assets and captions to share on your social media channels, along with newsletter and website copy.
All resources can be downloaded on the PHS Marketing Resource Centre.
Please regularly feed these social media assets into your planned activity throughout the week, using the hashtag #WIW25 and #HumanlyPossible. Using the campaign hashtag is important as it allows us to monitor usage, which informs future campaigns.
Visit the WHO website to find additional resources for WIW 2025.
Your support is much appreciated.