Childhood vaccinations - Additional social media assets - October 2025
Uptake rates of childhood vaccinations in Scotland remain high at around 95%, however there have been declines across baby and pre-school vaccinations in Scotland over the past decade.
Health and Social Care Worker Flu Vaccine Social Media Toolkit - October 2025
Last winter, Scotland experienced very high levels of flu, with more than 6,500 adults becoming so ill that they were admitted to hospital. Despite this surge, flu vaccine uptake among health and social care workers, who are considered an at-risk group, remained low.
Flu vaccine campaign social media toolkit
Last winter, Scotland experienced very high levels of flu, with more than 6,500 adults becoming so ill that they were admitted to hospital.
#Vaccines4Students Social Media Toolkit - August 2025
Students are at increased risk of infectious diseases like meningitis and measles. These diseases spread easily in universities and colleges, as students mix closely with others from around the country and overseas. The new term is an opportunity to remind new and returning students about the free vaccinations they are eligible for.
Quit Your Way – Stopping Smoking During Pregnancy - Social Media Toolkit
When a woman smokes during pregnancy, or when she is exposed to second-hand smoke, oxygen to the baby is restricted making the baby’s heart beat faster and exposing the baby to harmful toxins. As a result, smoking or exposure to second-hand smoke during pregnancy is responsible for an increased rate of stillbirth, miscarriage and birth defects. This exacerbates existing health inequalities as women from more deprived backgrounds are more likely to smoke during pregnancy and to be exposed to second-hand smoke during pregnancy.
Campaigns
Overview of the resources available to support the winter vaccines programme
Viruses like flu and COVID-19 spread more easily during the colder months when we spend more time indoor with others. That’s why those most at risk of getting seriously ill are being offered the flu and COVID-19 vaccines. It’s important to encourage those who are eligible to take up the offer of vaccination to get the best protection this winter.
Social Care Worker Flu Vaccine Social Media Toolkit - October 2025
Social care workers who are in direct contact with patients or service users are eligible for the flu vaccine this year. It is recommended eligible staff take up the offer of vaccination to protect themselves and those in their care.
Childhood vaccinations - Additional social media assets - October 2025
Uptake rates of childhood vaccinations in Scotland remain high at around 95%, however there have been declines across baby and pre-school vaccinations in Scotland over the past decade.