Winter Vaccines social media toolkit - December 2024
Viruses like flu and COVID-19 spread more easily during the colder months as we spend more time indoor with others. That’s why those most at risk of getting seriously ill are being offered the flu and COVID-19 vaccines. It’s important to remind those who are eligible that there is still time take up the offer of vaccination to get the best protection this winter.
Public Health Scotland has created a range of resources to help raise awareness of the winter vaccines programme.
The following resources can be downloaded from the PHS Marketing Resource Centre:
- Social media assets and suggested captions (local information required in some assets)
- Newsletter and website copy
- Press release template
- Digital screens and email footers
- Posters
- Videos
Please regularly feed the social media assets into your planned activity using the hashtag #WinterVaccinesScot (using the campaign hashtag is important as it allows us to monitor usage, which informs future campaigns).
If you would like to request printed posters, you can do so by contacting phs.generalpublications@phs.scot
For more information visit nhsinform.scot/wintervaccines
Your support is much appreciated.