Winter Vaccines heath, social care and social work staff: social media toolkit
Health social care and social work staff who work directly with patients and provide support services are eligible for the flu and COVID-19 vaccines this year. Non-frontline NHS staff are also eligible for the flu vaccine. It is recommended staff take up the offer of vaccination this year to protect themselves and those in their care.
Public Health Scotland has created social media assets to promote the winter vaccines offer and encourage health and social care workers and social work staff to arrange their flu and COVID-19 vaccinations. Newsletter and website copy has also been developed to communicate directly with staff, along with digital and email banners.
Assets, captions, newsletter/website copy and banners can be downloaded from the PHS Marketing Resource Centre.
Please regularly feed these social media assets into your planned activity using the hashtag #WinterVaccinesScot. Using the campaign hashtag is important as it allows us to monitor usage, which informs future campaigns.
For more information about winter vaccines, visit nhsinform.scot/wintervaccines
Your support is much appreciated.