Poultry Workers and Bird Handlers: Flu Vaccine Social Media Toolkit

This winter, the free flu vaccine is being offered to certain poultry workers and bird handlers to protect them from getting ill with the flu virus.

People are eligible if they:

  • work at, or regularly visit, poultry units and poultry processing units (including inspection staff)
  • cull and/or clean at confirmed bird flu outbreak premises
  • are likely to be handling live unwell birds where bird flu is suspected
  • are involved in the collection of wild or domestic bird carcasses where bird flu is suspected, including sea birds.

Asocial media toolkitwith assets and captions is available to download, so you can share on your channels. The toolkit also contains email, newsletter and website copy for you to communicate directly with this audience.

All resources can be downloaded on thePHS Marketing Resource Centre. 

Please regularly feed these social media assets into your planned activity using the hashtag #FluHitsHarder. Using the campaign hashtag is important as it allows us to monitor usage, which informs future campaigns. 

For more information visitwww.nhsinform.scot/flu

Your support is much appreciated.