For Some, Flu Hits Harder - updated social media toolkit
Last winter, nearly 5,000 people were admitted to hospital for flu among those aged 18 and over in Scotland.
We are running the For Some Flu Hits harder campaign for a second year in a row. The aim is to highlight the impact flu can have on people and those they care for. This updated social media toolkit provides refreshed assets and captions to use across your social media channels, alongside case studies and digital screens. We have also provided suggested copy for emails, websites and newsletters suitable for external and internal communications.
Some people may also be eligible for the COVID-19 vaccine, and additional assets have been developed to reflect this offer.
All resources can be downloaded on the PHS Marketing Resource Centre.
Please regularly feed these social media assets into your planned activity using the hashtag #FluHitsHarder. Using the campaign hashtag is important as it allows us to monitor usage, which informs future campaigns.
For more information visit www.nhsinform.scot/flu
Your support is much appreciated.