Flu vaccine social media toolkit - August 2026
Last winter, nearly 5,000 people were admitted to hospital for flu among those aged 18 and over in Scotland.
To help raise awareness of the flu vaccine programme we have developed a social media toolkit which includes assets and captions for you to use and share across your channels. We have also provided suggested copy for emails, websites and newsletters suitable for external and internal communications as well as digital screens and an eligibility infographic.
Please note, campaign assets will be refreshed and updated throughout the programme. A follow up email will be sent out in September when the flu vaccination programme begins with new assets.
Some people may also be eligible for the COVID-19 vaccine, and additional assets have been developed to reflect this offer.
All resources can be downloaded on the PHS Marketing Resource Centre.
Please regularly feed these social media assets into your planned activity using the hashtag #FluHitsHarder. Using the campaign hashtag is important as it allows us to monitor usage, which informs future campaigns.
For more information visit www.nhsinform.scot/flu
Your support is much appreciated.