Quit Your Way Toolkit February 2026
Smoking is one of the single largest preventable causes of premature death and ill health in Scotland. It causes over 8,000 smoking-related deaths every year in Scotland and is responsible for over 40,000 hospital admissions.
Smoking quit attempts in Scotland have been falling since 2011, they have more than halved in the last twelve years. Public Health Scotland chaired a Review of smoking cessation services in Scotland, one of the main recommendations of which was the focus on the promotion of stop smoking services.
In response to this, Public Health Scotland has continued to work closely with NHS 24 and NHS boards to develop another Quit Your Way stop-smoking campaign. This new campaign will reinforce and build on the successful activity from March 2024.
To raise awareness of Quit Your Way Scotland and encourage more smokers to access the service, PHS has created a social media toolkit with assets and captions to share on your channels. In addition, there is a draft news release template and internal staff communications to support stop smoking conversations.
All the resources, sized for different channels, are available to download here.
Please could you regularly feed these social media assets into your planned activity using the hashtag #QuitYourWay
For more information visit www.QuitYourWay.Scot