Keeping well in cold weather - social media toolkit
Anyone can become unwell when the weather is cold, but some people are more at risk. Cold temperatures can increase the risk of illnesses such as respiratory infections, heart attacks, strokes, hypothermia and falls. It can also worsen symptoms of existing heart and lung conditions.
While exposure to cold weather can impact anyone, some people are at higher risk of becoming unwell, such as older people (aged 65 or over), children (particularly aged 5 and under), pregnant women and people with long-term health conditions. It can also impact those experiencing homelessness, and households struggling to keep their homes warm.
Many of the health risks caused by cold weather are preventable. This toolkit brings together public health information to support health boards and partners to provide clear, consistent and timely messaging to help people stay safe, warm and well throughout the colder months.
All resources can be downloaded on the PHS Marketing Resource Centre.
Please regularly feed these social media assets into your planned activity using suggested hashtags #ColdWeather and #WinterWellness Using the campaign hashtag is important as it allows us to monitor usage, which informs future campaigns.
For more information visit www.nhsinform.scot/cold-weather
Your support is much appreciated.